Integral role responsible for developing and delivering communications strategy for UK and Southern Europe, aligning global and local goals.
Key Responsibilities & Accountabilities:
Develop and deliver communications strategy for UK and Southern Europe markets (French market, plus EMEA) aligned with global communications strategy and local marketing strategies
Work with local PR agency to develop Brand storytelling opportunities through brand activations, networking and proactive pitching
Crisis Comms Management – work with EVP Communications to manage crisis communications from situations arising on ship and in-market to minimise negative impact on HX
Manage HX press office – working closely with counterparts in other local markets to efficiently streamline all communications
Work with Science, Expedition and Product teams to develop stories and PR content to highlight the USPs of HX product offering
Work with UK Sales team to pitch articles and op-eds to travel trade publications that discuss the advantages of partnering with HX for travel agents, emphasising growth opportunities
Host Media Trips to our destinations, to showcase the product to top tier media, covering both traditional travel/cruise titles and nationals, as well as lifestyle and luxury showcasing the suite offering
Organise individual media trips for UK, France and EMEA journalists to showcase HX destinations and product offering ensuring commissions aligned with overall strategy
On call – responsible for covering on call duty phone alongside other Communications team members (during European working hours, occasional evenings and weekends)
Launch seasonal promotions through press releases and engaging content (B2B & B2C)
Support IROPS (Irregular operations) when required to ensure minimal impact on the business through better communication to guests
Support internal communications with Town Halls and general updates, LinkedIn and internal staff content
Work with the in-house social media team and creative team to ensure a regular flow of PR and content is shared across HX social channels
Academic and Professional Qualifications:
BSc in communication/journalism, or other relevant fields
10 years’ experience in PR & Communications, within travel or tourism
First-rate oral and written English skills
Experience in strategic and operational PR, and crisis comms management
Experience and understanding of dynamics of working in a global organization and collaborating with cross-functional teams across different regions
Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
Proactive and results-oriented, with the ability to work under pressure and meet deadlines
Flexibility to travel as required
Additional Knowledge & Experience:
European Language would be an advantage
Key Personal Attributes:
Proactive, attention to detail and organised
Inspiring team player with ability to influence others in a dynamic environment
Highly self-motivated and directed
Flexible and adaptable with strong problem-solving skills
Ability to work well in a fast-paced deadline-oriented environment
